I’m Ayo Ishola, a seasoned Creative Director with about two decade of experience delivering standout campaigns for some of the world’s biggest brands from MTN and Guinness to Johnnie Walker, Indomie, Dulux, and Interswitch. My journey through Nigeria’s top agencies has taken me from Miami Ad School to Cannes Young Lions, with stops along the way judging the New York Festival of Creativity. 

I’m known as The Creative Director of the Masses, a title that reflects my belief in using creativity as a tool for bold, transformative growth. At the heart of my work is a mission to lead people to follow the creative direction. Whether I’m speaking at platforms like the African Creators Summit or Lagos Startup Week, mentoring young talent, or helping brands break through creative blocks, my mission remains the same: to build work that’s not just different, but deeply purposeful.